Understanding the Personalized Well-Being Consumer
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What's in this report:
This study looks at a sample population of 2656 U.S. consumers interested in personalized well-being and related practices – such as meditation, yoga, seeking emotional support, and group or social activities – from a population of 3000 interested in personalized nutrition. It includes over 700 consumers who are currently participating in personalized well-being plans. We evaluated attitudes, beliefs, behaviors, and health conditions. Our insights provide an understanding of how factors, like age, income, gender, and behavior such as the use of well-being practices, influence attitudes and product use, to help businesses design effective personalized offerings.