What's in this report:

This study looks at a sample population of 2529 U.S. consumers interested in personalized supplements from a sample population of 3000 people interested in personalized nutrition. It includes a sample of over 1000 consumers who are currently participating in personalized supplement plans. This report delivers a unique understanding of attitudes, beliefs, and behaviors of these consumers. Key insights provide an understanding of how factors like age, income, and gender influence attitudes, behaviors, needs, and product use to help businesses make better choices to support their personalized offerings.